MARTY THE MOVIN’ ‘N’ GROOVIN’ MONKEY
Martigo’s main selling point is its motivational mascot ‘Marty’ the monkey. I thought he would be a great addition to this app as there is a ton of fitness apps to choose from, so I had to think about what would make mine stand out. Whilst Martigo is specifically tailored and aimed at people who partake in Zumba. Marty is definitely a standout and appeal for the app.
Marty’s Goals
Marty sets you 3 different goals that rotate and change as completed. These goals are also a great asset of this app as it boosts individuals motivation to work towards their health-goals.
As this app is a Zumba app I wanted to make it my main priority to have a fun and exciting app whilst still prioritising fitness. Zumba is already a fun form of exercise, so these motivation goals paired with a mascot fit perfectly.
Design Process
Design Process
We completed a task in class that initially sparked my idea. We chose two words, created mind maps and then had to find links and connections between both of these words. I had chose ‘Entertainment’ and ‘Fitness’. I firstly thought these have absolutely nothing in common, until I started creating my mind maps. Which led to me correlating dance and Zumba.
When deciding on a colour scheme, I wanted something bright and vibrant that would encourage movement and exercise. A colour with connotations of energy and good vibes. So I chose a warm orange colour palette. I thought this was a perfect fit for that Zumba energy.
I then started sketching up some wireframes for my early ideas. I then turned this into digital wireframes.
For a more in-depth and complete walk through of my process and any notes check out my notion blog below: